Real Producers Features Tyler Irons Founder of VRLY

VRLY December 10, 2020 0

Partner Spotlight

The Image of Trust

By Dave Danielson

Your clients rely on you to come through during what can be one of the most crucial times of their lives.

Tyler Irons CEO / Founder of VRLY

Real Producers Features Tyler Irons Founder of VRLY

In the same way, it’s a must to have a partner on your side you can count on.

That’s exactly what you get with VRLY, a nationally prominent organization in the real estate industry
that also happens to make its headquarters in Lincoln.

As those who work with VRLY from coast to coast understand, VRLY fully represents quality and
reliability — bringing a true image of trust home to the market.

From Lincoln to the Nation

Tyler Irons is the CEO and Founder of VRLY, a company he created in 2016. The energy he exudes and
the passion he feels for his company’s work with the real estate industry are overflowing.

“VRLY is a technology and marketing partner for real estate agents,” Tyler explains. “As part of that, the
biggest thing we do is help REALTORS® incorporate technology into their listings, and then help them
monetize that.”

While COVID-19 has brought more than its share of challenges to the world, it has also further revealed
the power of the solutions VRLY brings to the world.

As Tyler says, “During this time, COVID-19 will likely continue to push the industry into technology. As a
result, the industry will become even stronger.”

Elevating the Experience

VRLY works with its real estate partners to gather extreme high-quality images and 3D assets of listings
to create an unmatched virtual reality experience that brings each home up-close and personal — even
during socially distant times.

“With the level of the content we create, you could technically put on VR goggles to do a walk-through
of a home,” Tyler. “That’s just part of our story. One of the other things we do that we think provides
real value is producing high-quality, 6D renderings of new construction plans. That’s a powerful offering
for clients who are able to walk through their home virtually and fine tune the design before
construction begins.”

Real Producers Features Tyler Irons Founder of VRLY

Real Producers Features Tyler Irons Founder of VRLY

Today, VRLY has a team of 30 highly skilled professionals that is rapidly growing nationwide, with
ambitions of having a presence in all 50 states by the end of the year.

A Measurable Difference

Tyler has a sparkle in his eye when he talks about bringing the power of VRLY to the place he calls home.

“What we’re doing here in Lincoln is we’re working with agents to help them leverage the power of
technology in their business each day,” Tyler emphasizes. “The VRLY product is designed to support
agents as they win the listing by differentiating themselves in the market with technology.”

VRLY offerings are power-packed in a way that can quickly elevate an agent’s listing advantages.

“Our product is super substantial, including providing two virtual tours, including versions for
Matterport and Zillow, along with five videos, as well as an MLS-compliant video, and drone imagery,
along with 36 free photos and two listing websites specifically set up for that house,” Tyler explains.

Real Reach

VRLY also works to extend the reach of the content.

“With our social media campaigns, we tie directly into key demographics of people online. We are able
to reach out to people whose searches indicate that they are getting ready to buy or sell their homes.
We are able to use those demographics immediately when they become available and we start pushing
out ads to those individuals. And, through our strategic partnership with Zillow, we upload listing tours
directly to Zillow, so agents don’t need to deal with that. Plus, we provide analytics that demonstrate
how it’s all working.”

Those who work with Tyler and his team at VRLY see firsthand the power of the technology that is
applied to make a real difference in human terms.

As Tyler says, “My favorite part of what we do is learning about the technology and helping agents
implement it. I spend 90 percent of my time on our R&D efforts, trying out new marketing services and
technology and figuring out how to deliver that to our partners. We’re doing all of that research, so
when you work with us, you don’t need to worry about researching all of the options yourself. We do
that for you … and we’ll keep you on the leading edge.

If you’re looking for an advantage in the market, you’ve found it.

“The thing we strive for when we work with people is for them to see our value … to know we are their
trusted partner … to see the confidence they have in our competence.”

That’s the image of trust.

For more information about VRLY:
Website: www.GetVRLY.com

What Are A Landlord’s Responsibilities Relating To Maintenance And Repairs?

VRLY October 12, 2020 0

What Are A Landlord’s Responsibilities Relating To Maintenance And Repairs? Have you ever wondered what sort of tasks fall under a landlord and what falls under a tenant when it comes to a rental property? While you are expected to treat a rental property like your own, who does what when there is a leaking pipe or a broken drain? What is the tenant’s responsibility, and what falls down to the landlord? The focus in a tenancy is to ensure a property is taken care of and kept in the same condition it was found in. While everyone expects a little wear and tear, the focus is to ensure that the property is taken care of to a high standard, and any repairs or maintenance are carried out by the landlord to ensure the safety of the tenant and their family. When is a landlord supposed to take care of repairs? The tenancy agreement will outline the condition of the property when the tenancy commenced and the paperwork will outline any items that are damaged or fixtures that could be due for maintenance or repair. Some examples of when a landlord should take care of repairs include:
  • Broken glass in doors, windows or in the structure of the property that needs repair and has not been caused by the misuse of the tenant
  • Blocked drains, broken drains, and issues with plumbing
  • Leaking bath or shower
  • Leaks in the roof or issues with the roof
  • Issues with the flooring or broken flooring causing the property to be a risk or hazard
  • Pests or infestations
There is a long list of repairs and maintenance the landlord should cover, and the tenancy agreement will provide a lot of detail on what is covered and what is the responsibility of the tenant. A list of emergency numbers is provided in the tenancy agreement, so if there is an emergency plumbing issue in the middle of the night, for example, the tenant can action the issue immediately without further damage to the property and belongings occurring. How quickly should a landlord attend to repairs and damage? The answer to this really depends on a case by case basis. If the issue is an emergency, the tenant can use the emergency contacts to arrange emergency plumbing repairs and emergency electrical repairs. If the damage or repairs is something that can be attended to in a few days, a report will be lodged outlining the repairs and maintenance, and the landlord should take care of this in a fair and reasonable amount of time. The key to note is that the damage or repairs should ensure the safety of the tenants, and if the landlord is not taking care of the property adequately they can be fined. The standard expectation is that repairs will be carried out within 2 days and if a tenant thinks the landlord is not taking care of the tenancy they can be in hot water. Image Credit: Unsplash

6 Tips That Will Help You Prevent A Clogged Drains In Your Home

VRLY October 12, 2020 0

6 Tips That Will Help You Prevent A Clogged Drains In Your Home

Nobody likes dealing with clogged drains, not only are they an inconvenience, but not treating a clogged drain can also cause detrimental problems to your home’s plumbing system in the long-run.

Luckily, clogged drains aren’t difficult to prevent, all you’ve got to do is take the necessary precautions and be aware of what you’re flushing down the drain. Here are some tips to help prevent clogged drains and keep your plumbing system in tip-top shape.

Install a lint catcher

It’s common for washing machine drains to be backed up thanks to the lint, fabric, and bits of tissue that can get stuck within the hose and cause issues to your drain.

To prevent this from happening, you should purchase a lint trap and install it on the end of your drain hose. When installing your lint catcher, use a zip tie to help hold it in place. You should also monitor the trap and replace it when it’s full.

Don’t pour grease down your drain

One of the worst things you can do is pour grease down your drain. While warm grease will go down the pipe, it’ll solidify after it has cooled and will likely result in an unfortunate clog in your drain.

The best way to prevent this from happening is not to pour any grease or oil down your drain. Instead, pour it into a container and dump it in the trash when it’s full.

Buy a mesh screen

Mesh screens do wonders for your drain – especially in the tub or shower as it’s excellent at catching hair. If you don’t have a mesh screen, hair and soap scum can create nasty clogs that are a pain to remove.

Mesh screens come in all sorts of sizes, so all you’ve got to do is purchase the one that suits your current drain best. Alternatively, you can also replace the stopper assembly with one that comes with a built-in mesh screen.

Collect food waste

Even if you’ve got a food waste disposal unit, avoid shoving your food waste down the unit as it could cause your drain to clog. It’s a better idea to collect your food waste in a container and place it in a compost pile.

If your city doesn’t collect organic waste for composting, you can build your own compost bin. Don’t put meat or other greasy items in your bin, however, as it’ll take too long of a time to break down.

Be careful of what you flush

Toilets are meant for natural waste and toilet paper, that’s about it. It would be best if you weren’t flushing down personal care items into the toilet as they can get stuck in the drains and cause a clog. If you’re in a rental property, this is something that is usually laid out in the tenancy agreement, so if it happens it usually means a broken toilet falls to the tenant’s responsibility rather than the landlord. Since they don’t decompose easily, they’ll also be an additional burden to the water treatment facility.

Rather than tossing these items into your toilet, place them in the wastepaper basket instead. Not only will it be better for the environment, but it’s also better for your drains.

Flush your drains

If you’ve got a low-flow toilet and faucet in your home, they’re great at saving water but aren’t ideal for keeping your drains clear. Since there’s a lower volume of water, debris won’t be carried away as effectively and can get stuck in your drains.

To resolve this issue, you should occasionally flush your pipes with large amounts of water. Take a bucket, fill it with water, and pour it down your toilet while flushing to help keep your drain line clear. If you have a bathtub, fill it with hot water and release it down the drain to achieve the same effect.

If problems persist

If you end up having a clogged drain in your home, don’t just focus on getting it unclogged. In such instances, it may be a more severe issue such as a partially collapsed pipe. To rectify the issue, you should hire a professional to conduct a more thorough check and see what exactly is causing the problem.

Image Credit: Unsplash

Lincoln real estate market adjusts to new normal of COVID-19

VRLY May 26, 2020 0

The Lincoln real estate market has been humming along for years, setting records for sales volume and sale prices several years running.

That trend appeared to be continuing in the first couple months of the year, until the COVID-19 pandemic reared its ugly head.

Like many other businesses that rely on face-to-face interactions, with tasks that can’t be done from home, the local real estate market is feeling the effects of the coronavirus.

“It hasn’t ground to a halt, but it sure has slowed to a crawl,” said Rich Rodenburg, partner and associate broker with Coldwell Banker NHS Real Estate.

According to figures from the Realtors Association of Lincoln, home sales appear to have slowed down over the past couple of weeks.

From March 23-April 8, only 165 homes were put up for sale, compared with 366 new listings in February, the last month for which full stats are available.

During that same period, 201 sales contracts were signed, compared with 330 in February, and 191 sales closed, compared with 257 in February.

One further illustration of the slowdown is a decline in open houses.

Rodenburg said that on March 15, there were 100 open houses scheduled in Lincoln. That was the Sunday after Lincoln Public Schools and the University of Nebraska-Lincoln decided to have students stay at home.

This past Sunday, April 5, there were 51 open houses.

Some local real estate firms have stopped doing open houses altogether. Rodenburg said his firm recommended agents no longer hold open houses, and he personally has stopped doing them.

He still does occasional showings by appointment, but he said he is very careful about what he touches and makes sure to sanitize everything.

“I have Purell in one hand and Handi Wipes in the other,” Rodenburg said.

RE/MAX Concepts, another Lincoln firm, announced April 3 that it was temporarily suspending all open houses.

“We feel this decision will not only help protect our Realtors and their clients by lowering the curve,” said Larry Holmes, owner and broker of RE/MAX Concepts, in a news release, “but also will demonstrate our strong support for other businesses who have been forced to make difficult decisions during this time.”

Holmes said RE/MAX agents are continuing to schedule private showings — with protective health measures in place — and virtual tours.

Shannon Harner, president and CEO of Homeservices of Nebraska, which owns Home Real Estate and Woods Bros Realty, said those firms’ agents still are allowed to do open houses, but they also are embracing virtual tours as well.

Interest in virtual home tours has increased quite a bit not only in Lincoln but across the country.

“We’ve seen a huge rush of agents scrambling to find 3D virtual solutions to bring real estate listings to buyers,” said Tyler Irons, co-founder of VRLY, a Lincoln-based company that offers immersive 3D video tours of properties for sale.

“I get emails and calls daily from agents and brokerages alike not only in Nebraska but across the country,” he said, noting that some real estate brokerages are requiring every listing to have a 3D tour.

Irons said VRLY is growing rapidly and has plans to launch services in South Carolina, Florida, Texas, Utah, Massachusetts and in Canada.

It’s not just agents who are seeing coronavirus complications.

Rodenburg said he was working with an elderly couple who wanted to list their house for sale April 1 but decided to put their plans on hold because one of them has heart problems and was worried about potential exposure to the disease through showings.

Rodenburg also said he’s had a couple of buyers put things on hold because of financial concerns.

Coronavirus is also causing headaches for home inspectors and appraisers, Rodenburg said, because sellers are often leery of letting people traipse through their homes.

The good news, said Harner, is that unlike the real estate crash of the late 2000s, the current slowdown is not due to any structural problems with the market.

She noted that in 2008, there were more than 2,000 homes for sale in Lincoln at any given time, and mortgage interest rates hovered around 6%. Now, there are just more than 800 homes for sale in the market, and interest rates are hovering near a 10-year low below 3.5%.

“Today, the foundational framework of our economy is solid,” Harner said. “There is no oversupply in the market or plunging prices; healthy appreciation, slow and steady, has created a balanced and robust market to withstand the financial ramifications of COVID-19.”

Reach the writer at 402-473-2647 or molberding@journalstar.com.

Business reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

Virtual Home Tours During Covid-19

VRLY April 25, 2020 0

Virtual Home Tours During Covid-19

We’ve seen a huge rush of Agents scrambling to find 3D virtual solutions to bring real estate listings to Buyers. I get emails and calls daily from Agents and Brokerages alike not only in Nebraska but across the country. We’re seeing more Brokerages across the country require 3D Tours on every listing. kwELITE was the first Brokerage in Nebraska to actually make it a mandatory requirement for every listing. With technology progressing so rapidly it’s been hard for Agents and Brokerages to keep up. The cost of equipment and the backend production to create a final product has made the barrier of entry almost impossible for most agents. COVID-19 has really increased the need for agents to have strategic technology partners like VRLY. We will start to see Brokerages changing to a virtual office model in the future. I believe the real estate industry will come out of the pandemic revolutionized and ultimately add more value to the customers. We will start to see Brokerages changing to a virtual office model in the Future

Tyler Irons CEO/Founder

VRLY is currently launching our services in South Carolina, Florida, Texas, Utah, Massachusetts, Ontario, and Montreal.